About Genius

The Genius story begins in Porthmadog when the first shop opened its doors in 2011 and has since grown from a single floor to ‘3 Levels of Lovelyness’ from gifts for all occasions, Jewellery, a selection of home fragrances and a Lifestyle boutique that’s at the heart of the local community.

After a successful 5 years, it was time for another Genius this time in Pwllheli a market town on the edge of the Lleyn Peninsula – where our nautical section was given a very warm welcome!

Both of the shops’ strive to provide the highest standards of customer service to ensure that you enjoy your Genius experience, selling an extensive range of lovely, exclusive products to suit all budgets.

A warm welcome awaits you at Genius where you will find inspirational ideas for yourself, your loved ones and homewares for a beautiful home….

Here at Genius we are constantly adding new items to our shops, we choose our stock carefully and with love and we try to ensure all our pieces sit together be it, Jewellery, accessories or home interiors helping you create the whole look

Most importantly we are here for you….we strive to make ourselves available to answer any queries you have either through our contact pages here and on other social media

At Genius our aim is to try and ensure that you’ll find that perfect ‘something’ – be it as a gift for someone special, for your home or to simply spoil yourself!

Happy shopping!
The Genius Team x

Meet Carys Taylor


I’m Carys, owner and manager of all things Genius.

The business was set up over ten years ago following a successful career in retail management. the business name was a easy choice, this derived from my colleagues nickname for me…they were of the opinion I had a eye and flair for displays and product choices.

My aim was always to bring together my version of beautiful gifts, Jewllery home decor, fashion and accessories under one roof (now two), with a focus on individual style quality and design.

This website is an online extension of the two shops, especially for my customers who aren’t based locally, or those who visit whilst on their holidays.

Chances are if you pop into one of my shops, you might just see me, so please do say hello.

If you are struggling to find what you are looking for on this website, don’t hesitate to get in touch via phone or the contact form, as my team and I are always happy to help 💕 x

Cheers Carys x

Carys Taylor
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