The Genius story begins in Porthmadog when the first store opened its doors in 2011, and has since grown from a single floor to '3 Levels of Lovelyness' consisting of Home & Lifestyle boutique that's at the heart of the local community.

After a successful 4 years of trading 2016 saw another expansion, this time in the form of a new store which opened in the seaside town of Pwllheli - where our nautical section was given a very warm welcome!

Both of the shops' core values include providing the highest standards of customer service to ensure that you enjoy your Genius experience, and selling an extensive range of lovely, exclusive products to suit all budgets.

At Porthmadog, every level offers something different - from a large selection of sought after jewellery, bags and scarves, imaginative and unusual gifts to luxurious home wares on level three - all of which have been chosen for their quality, style or just because we love them!

The same ethos was applied to the Pwllheli store - you'll find stunning fashion pieces, costume and silver jewellery in a range of prices, beautiful baby products for the apple of your eye, a dedicated wedding section for the perfect gift or decoration, along with a large homeware section and everything else in between! With a private customer car park and an easily accessible shop floor, we look forward to welcoming you into our new venture, Pwllheli's motto reads 'Loose yourself in the Lovelyness that is Genius'

At Genius our aim is to try and ensure that you'll find that perfect 'something' - be it as a gift for someone special, for your home or to simply spoil yourself!

Happy shopping!
The Genius Team x

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